Blog – American Home Surfaces Group – AHSG

Brian Preuss Named President of AHSG

adminAHS2021 — Thu, 07 May 2026 21:56:36 +0000

Wednesday, May 6, 2026

Original Article: Brian Preuss Named President of AHSG

[Roswell, Ga.] American Home Surfaces Group and Commercial USA have named Brian Preuss as President, succeeding Tony Wright.

Preuss joins AHSG and Commercial USA following nearly two decades with UZIN-Utz North America, where he most recently served as vice president of sales. During his tenure, he helped scale the company’s North American sales organization, expand its distribution footprint nationwide and into Canada, support the growth behind two U.S. production facilities and integrate the Wolff Tools brand into the UZIN sales organization.

“Tony has done a great job in helping advance AHSG and Commercial USA, with a clear focus on relationships, member value, and supplier partnerships,” said Joe Weber, CEO of AHSG and Commercial USA. “Brian understands the foundation, as he has worked closely with our alliance from the supplier side. He brings proven experience in flooring distribution, contractor-focused growth and program development, and he is the right leader to carry that work forward into our next chapter.”

Preuss began his flooring career in 2005 with Atlantic West Flooring Distributors before moving into manufacturing with UFLOOR Systems, Pallmann, and UZIN. Across his career, he has held leadership roles in business development, sales management and executive management, with experience spanning dealer, contractor, installer, wholesale distribution, OEM, alliance group and direct sales channels.

“Leading AHSG and Commercial USA is the kind of leadership role that I have spent my career preparing for. A network that serves contractors across residential, commercial, and builder segments simultaneously – that diversified model is a genuine value proposition. ” Preuss said. “At my core, I am a people person. I believe the best results come when people feel truly supported, and this role allows me to do exactly that – for our members, our suppliers, and the regional vice presidents who show up every day deeply embedded in their markets. My focus is to honor the established foundation, deepen the value we bring to both members and suppliers, and move this organization forward alongside Joe.”

In his new role, Preuss will focus on strategy development, member relations, supplier engagement, networking opportunities and tools and programs that help members compete more effectively in their markets.

“My focus is simple – get entrenched with our suppliers, close to our members and shoulder to shoulder with the team behind this alliance,” Preuss said. “The deeper those relationships, the stronger we become.”

Preuss recently served as a board member for the North American Association of Floor Covering Distributors and is a Certified Installation Manager through FCICA.

AHSG & Commercial USA Announce Litokol Partnership

adminAHS2021 — Wed, 25 Feb 2026 12:31:29 +0000

AHSG & Commercial USA Announce Litokol Partnership

Wednesday, February 25, 2026

Original Article: AHSG & Commercial USA Announce Litokol Partnership

[Roswell, Ga.] AHSG and Commercial USA announced a new supplier partnership with The Tile Doctor, bringing Litokol products into program for members nationwide.

As the exclusive U.S. distributor of Litokol, The Tile Doctor now provides AHSG and Commercial USA members direct access to one of the industry’s most advanced and environmentally responsible tile installation systems, according to the company.

Internationally recognized for innovation, Litokol is known for high-performance grouts, adhesives, and setting materials — particularly its advanced epoxy and resin technologies. The brand has built a global reputation for delivering specification-grade performance while maintaining a strong commitment to environmental responsibility, the company stated.

Many Litokol formulations feature:
Low VOC emissions that support improved indoor air quality
Solvent-free, environmentally conscious chemistries
Long lifecycle durability that reduces material waste and replacement frequency
Manufacturing processes aligned with strict European environmental standards

“Our job is simple — give our members access to strong products that help them compete and win,” said Tony Wright, president of AHSG & Commercial USA. “Litokol brings proven performance and real innovation to the table. Adding it within program just gives our members another smart option they can stand behind with confidence.”

The addition of Litokol further strengthens AHSG and Commercial USA’s commitment to delivering innovative, high-quality solutions that support project excellence, environmental responsibility and long-term member success, the company shared.

AHSG & Commercial USA Launch New Flooring Podcast

adminAHS2021 — Thu, 05 Feb 2026 21:41:34 +0000

AHSG & Commercial USA Launch New Flooring Podcast

Thursday, February 5, 2026

Original Article: FCW Floor Covering Weekly: AHSG & Commercial USA Launch New Flooring Podcast

[Roswell, GA] American Home Surfaces Group (AHSG) and Commercial USA have launched What’s Underfoot, a new podcast hosted by president Tony Wright. The podcast features conversations with flooring industry leaders and business professionals, exploring leadership, strategy and the realities of building competitive businesses.

The debut episode features Scott Maslowski, executive vice president of SSC sales and operations at Daltile, who shares insight on embracing technology, adapting to change and keeping the customer at the center of decision-making. Maslowski also reflects on his career path and lessons learned across decades in the flooring industry.

“What’s Underfoot was created for anyone navigating growth and change. Whether you’re an independent dealer, part of a multi-location operation, or a business leader in the flooring space,” said Wright. “These conversations are meant to be practical, human, and applicable beyond a single role or title.”

Rather than focusing on products or promotions, the podcast highlights leadership, decision-making and real-world experience that resonates across retail, commercial and business disciplines, the company shared.

What’s Underfoot is available on all major podcast platforms, including Spotify, Apple Podcasts, Amazon Music and YouTube.

AHSG Maps Future Growth

adminAHS2021 — Wed, 04 Feb 2026 21:08:33 +0000

AHSG Maps Future Growth

Wednesday, February 4, 2026

Original Article: FCW Floor Covering Weekly: AHSG Maps Future Growth

New perspective & foundations fuel changes

By Sharyn Bernard

[Roswell, Ga.] In the two-and-a-half years since Tony Wright joined American Home Surfaces Group (AHSG)/Commercial USA, the retail group has seen significant shifts, from adding new members to streamlining operations. Wright, president, sat down with Floor Covering Weekly for an exclusive discussion about the growth the company has experienced and plans for the future.

How has AHSG/Commercial USA changed since you joined?
Wright: Primarily, it’s been a change in perspective. Bruce and Joe Weber spent the past 25 years building AHSG into a successful organization with a solid foundation — strong membership in both AHSG and Commercial USA, and excellent supplier partnerships.

When I joined in mid-2023, I brought experiences that could help shape our path forward by delivering new benefits to our members and greater value to our supplier partners. My first 25 years in the flooring industry were spent on the dealer–contractor side of the business, so I lived much the same experience as our members. I was fortunate to work with highly successful flooring companies across retail, commercial, builder and multifamily segments — exactly where our members operate.

After that, I joined Dal-Tile, a company I greatly respect. My role there included managing relationships with buying groups, which gave me direct insight into what our suppliers look for in their partnership with AHSG and Commercial USA. Now, we’re in a position to assess our performance from both our members’ and suppliers’ perspectives — and continue to improve on both fronts.

What are your priorities & initiatives?
Wright: Our first priority was strengthening the team — providing them with better tools, clear direction and strong support. Credit goes to our [regional vice presidents]; Rick Willoughby, Jim Dunn, Tom Facca and Jeff Starr — these are the people who truly drive the organization forward.

Next, we focused on expanding our partnerships beyond product suppliers. Our members also need support in technology, finance, warranty services, freight and marketing. We’ve brought in new providers across these areas and continue to identify additional services that benefit our members and enhance the value of our program.

We also needed a more consistent marketing effort to strengthen communication between our supplier partners and our members. Bringing Cedric Jones on board to manage marketing has been a pivotal step.

Of course, we’re not finished. Joe and I continue to identify new business priorities and are working to further refine our operational systems.

In what ways have membership & programs changed?
Wright: Membership has grown steadily, thanks to the efforts of our team. Because we serve both residential dealers (AHSG) and commercial flooring contractors (Commercial USA), our approach to each group is tailored to their needs.

For our residential dealers, we launched a consumer finance program with Service Finance Company, offering longer-term financing with affordable payments for consumers — at a lower cost to the dealer. We also introduced a consumer warranty program with Centricity, providing customers peace of mind that their new flooring investment is protected against accidental damage not covered by manufacturer warranties.

What are key membership benefits?
Wright: Our foundation rests on strong manufacturer and supplier relationships that provide loyalty incentives to our members. We greatly value our supplier partners and are committed to delivering even more value back to them.

Building on that foundation, we continue to add member benefits — such as new technology and service partnerships and improved marketing support — that strengthen our overall program.

This is also a convention year for us, providing members with a great opportunity to connect directly with our partners, network with other members, participate in educational sessions and enjoy a remarkable resort experience.

What can members look forward to at the 2026 convention?
Wright: Our 2026 Member Summit will be held at the JW Marriott San Antonio Hill Country Resort. We’re planning an engaging agenda with inspirational and educational speakers, live music and special recognition for members and suppliers who’ve achieved exceptional results since our last convention.

Our goal is simple: bigger and better in every way.

State of the Industry 2025: Karndean, AHSG, Unilin | Floor Covering Weekly

adminAHS2021 — Tue, 13 Jan 2026 22:48:00 +0000

State of the Industry 2025: Karndean, AHSG, Unilin

Wednesday, December 31, 2025

Original Article: State of the Industry 2025: Karndean, AHSG, Unilin

Across the industry, retailers, manufacturers and more can agree that 2025 had its fair share of challenges. As the year ends, Floor Covering Weekly checked in with some of the industry’s leading flooring executives to recap the year and its trials and tribulations. In this episode of State of the Industry 2025, Karndean’s Bill Anderson, AHSG’s Tony Wright and Unilin’s Floris Koopmans share their thoughts on the year that was 2025.

AHSG Announces New Partnership with Centricity, Bringing 5-Year Flooring Protection to Members Nationwide | The Associated Press

adminAHS2021 — Thu, 11 Dec 2025 20:51:15 +0000

AHSG Announces New Partnership with Centricity, Bringing 5-Year Flooring Protection to Members Nationwide

Published 11:17 AM EST, December 3, 2025

Original Article: AHSG Announces New Partnership with Centricity, Bringing 5-Year Flooring Protection to Members Nationwide

Flooring industry dealers alliance and service protection plan innovator prepare flooring retailers with new revenue stream option.

ROSWELL, GA, UNITED STATES, December 3, 2025 / EINPresswire.com / — American Home Surfaces Group (AHSG), one of the nation’s largest alliances for independent flooring dealers, is pleased to announce a new strategic partnership with Centricity, a leading provider of innovative flooring protection solutions.

Through this collaboration, AHSG members will gain access to Centricity’s industry-first 5-Year Accidental Damage Protection Plan, covering dents, scratches, cracks, and stains across all flooring types. This program gives retailers a strong competitive edge at the point of sale while boosting customer confidence and increasing revenue opportunities.

“Centricity’s protection program can be summed up in three words: peace of mind,” said Tony Wright, President of AHSG & Commercial USA. “It helps our retailers stand out and strengthens long-term customer relationships.”

Centricity will support retailers with free training, point-of-sale materials, SPIFFs, and performance dashboards. Homeowners benefit from no deductibles or service fees, 24/7 online claims, and a second-year cleaning benefit.

“We’re thrilled to partner with AHSG to unlock new revenue potential for their dealers,” said Andy Iamaio, Vice President of Sales at Centricity.

This partnership enhances AHSG’s growing suite of member benefits and reinforces the organization’s commitment to innovation and retailer success.

About Centricity

Centricity collaborates with retailers, builder solutions companies, distributors, and manufacturers to deliver tailor-made product protection solutions, fostering increased revenue and cultivating a base of satisfied, loyal customers. Headquartered in St. Petersburg, Florida, Centricity is a privately held and wholly owned subsidiary of Bankers Financial Corporation, a venerable company with over 48 years of history in service and protection. For more information, visit Centricity.com.

About AHSG & Commercial USA

American Home Surfaces Group (AHSG) and Commercial USA are two of the nation’s premier flooring alliances, representing a nationwide network of more than 450 independent dealers. Committed to growth, profitability, and long-term success, the organizations offer unmatched buying power and exclusive partnerships, enhancing competitive advantage. Learn more at americanhomesurfaces.com or commercialusa.com.

Sandra Boulton
Centricity

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AHSG & Commercial USA Announce 2026 Summit | Floor Covering Weekly

adminAHS2021 — Sat, 15 Nov 2025 19:58:21 +0000

AHSG & Commercial USA Announce 2026 Summit

Tuesday, November 11, 2025

[Dalton] American Home Surfaces Group (AHSG) and Commercial USA are proud to announce their 2026 Member Summit, themed “Beyond the Surface.” Taking place September 20–23, 2026, at the JW Marriott San Antonio Hill Country Resort & Spa, this event will once again serve as a cornerstone gathering for the AHSG and Commercial USA network.

The summit brings together independent dealers, suppliers and technology partners from across the nation. Designed to foster collaboration, innovation and strategic growth, the three-day event will feature keynote presentations, interactive sessions and networking opportunities aimed at advancing the future of the flooring industry.

“Beyond the Surface embodies our shared vision—to go deeper, think bigger and create lasting impact across the industry,” said Tony Wright, president of AHSG and Commercial USA. “Our members and partners are the driving force behind AHSG and Commercial USA’s continued growth, and this event is where that collective energy truly comes to life.”

Set against the backdrop of the JW Marriott San Antonio Hill Country Resort & Spa, attendees will enjoy TPC San Antonio’s golf course, eight dining destinations, the Lantana Spa and a 261,000-gallon pool.

Registration for the 2026 AHSG & Commercial USA Member Summit is now open. To secure your place among the industry’s best and learn more about membership opportunities, visit americanhomesurfaces.com or commercialusa.com.

AHSG Partners with Modern Estimates for AI Tech | Floor Covering Weekly

adminAHS2021 — Wed, 05 Nov 2025 22:14:42 +0000

AHSG Partners with Modern Estimates for AI Tech

Thursday, October 30, 2025

[Roswell, Ga.] American Home Surfaces Group (AHSG) has announced a new partnership with Modern Estimates, welcoming the technology company as its newest supplier partner.

“MEasure (the AI software developed by Modern Estimates) fills the missing link in flooring retail sales and early customer capture,” said Tony Wright, president of AHSG and Commercial USA. “With their innovative technology, our members can more quickly engage and deliver a smoother experience to every customer.”

This strategic partnership provides AHSG members with access to Modern Estimates’ advanced, AI-driven platform — enabling customers to take accurate room measurements simply by snapping photos. The system instantly generates estimated quotes, helping to eliminate costly inefficiencies and reduce turnaround time. With built-in customer qualification tools, CRM features, and multi-surface support, Modern Estimates helps residential flooring businesses identify serious buyers, improve customer satisfaction and close more sales, the company said.

“We’re honored to partner with American Home Surfaces Group and introduce MEasure to its growing network of innovative flooring dealers,” said Maksim Nazarchuk, founder & CEO of Modern Estimates. “AHSG’s forward-thinking approach and commitment to dealer success align with our goal of helping dealers leverage virtual estimating, for both labor and materials, along with modern solutions for instant customer engagement and lead qualification.”

This partnership underscores AHSG’s ongoing commitment to connecting its members with forward-thinking solutions that simplify operations, enhance customer interactions, and drive profitable growth.

AHSG Announces Partnership with Stanton Design | Floor Covering Weekly

adminAHS2021 — Wed, 16 Jul 2025 02:32:00 +0000

Reposted from: AHSG Announces Partnership with Stanton Design | Floor Covering Weekly
Date: Wednesday, July 9, 2025

[Roswell, Ga.] American Home Surfaces Group (AHSG) announced its newest strategic partnership with Stanton Design.

This collaboration brings Stanton Design’s brand portfolio, along with WPC, laminate, LVT, hardwood and a Pet Guard carpet line to their product offering. This expansion gives AHSG’s network of residential flooring retailers access to one of the most fashion-forward and design-driven product assortments in the industry, the company stated. “We are excited to welcome Stanton Design to our group of elite supplier partners,” said Tony Wright, president of AHSG. “Stanton Design’s reputation for style, innovation and quality aligns perfectly with our mission to provide our members with best-in-class products that help them differentiate and grow in a competitive market.”

Trey Thames, Sr. VP Soft Surface, commented, “We’re thrilled to partner with AHSG and engage more closely with its strong network of independent retailers. AHSG has built an impressive organization centered around quality and dealer success — values that mirror our own. Together, we look forward to expanding the reach of Stanton’s premium offerings and delivering enhanced value to AHSG members and their customers.”

For more information about Stanton Design, visit www.stantondesign.com.

AHSG/Commercial USA Partner with SamplesApp | Floor Covering Weekly

adminAHS2021 — Tue, 01 Jul 2025 17:15:14 +0000

Reposted from: AHSG/Commercial USA Partner with SamplesApp | Floor Covering Weekly
Date: Tuesday, June 24, 2025

[Roswell, Ga.] American Home Surfaces Group (AHSG) and Commercial USA are teaming up with SamplesApp as their newest supplier partner.

“SamplesApp offers an innovative, technology-forward approach to sampling that aligns perfectly with the evolving needs of our members,” said Tony Wright, president, AHSG and Commercial USA. “Their platform delivers speed, efficiency, and a professional experience that can truly elevate the way our members serve their customers.”

This strategic partnership gives AHSG and Commercial USA members access to SamplesApp’s streamlined platform for managing and ordering product samples, helping to eliminate costly inefficiencies and reduce turnaround time, the company stated. With real-time visibility, centralized tracking and robust brand presentation, SamplesApp supports both residential and commercial businesses in improving their sample delivery process and closing more sales.

“We’re excited to bring our platform to the AHSG and Commercial USA network,” said Paul Murfin, co-founder of SamplesApp. “We believe better sampling leads to better business outcomes—and this partnership allows us to deliver those results for hundreds of flooring dealers and contractors nationwide.”

For more about SamplesApp: https://www.samplesapp.com